Strategic Advisory for Sustainability and Circularity
Digital Product Passports
DiPPa is an independent advisory practice working at the intersection of sustainability strategy, digital transformation and product innovation, with a particular focus on helping organizations in preparing for the implementation of the Digital Product Passport (DPP).
What Can Digital Product Passports Unlock?
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Product Optimization & Safety
Use traceability and lifecycle insights to improve product quality, safety, durability, and performance. The DPP enables smarter design, extended use, and more effective end-of-life strategies.
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Supply Chain Efficiency & Transparency
Strengthen decision-making across sourcing, procurement, and production by improving data flows, traceability, and supplier collaboration—building a more responsible and resilient value chain.
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Brand & Innovation Leadership
Position your organization as a future-ready leader in digital transformation, product transparency, and sustainability—reinforcing your credibility with regulators, investors, and stakeholders.
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Customer Loyalty & Market Relevance
Respond to growing demand for transparency and accountability by offering consumers clear, verifiable product information—strengthening trust, reputation, and engagement.
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Integrated Sustainability & Circularity
Develop measurable strategies that combine environmental performance, regulatory alignment, and circular innovation—grounded in product-level data and connected to your ESG goals.
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Regulatory Preparedness
Stay ahead of EU legislation—including the Ecodesign for Sustainable Products Regulation (ESPR). Early planning reduces risk, avoids disruption, and supports long-term compliance readiness.
Latest Release
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Latest Release - - -
The Book
DiPPa: Rethinking the Way We Buy Things with Digital Product Passports by Marion Rouzeaud is one of the first dedicated books exploring the Digital Product Passport (DPP) as a strategic, educational, and behavioural tool.
Based on conversations with 61 experts across industry, research, and policy, the book introduces the DiPPa Framework as a way to translate product information into meaningful decisions for organizations and individuals alike.
Get Started with DiPPa
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![DiPPa provides advisory services across four interconnected domains.Our expertise is designed to support organizations throughout their transformation—from strategic definition to impact-focused communication.]()
Vision & Strategic Framing
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![DiPPa advisory supports organizations and companies in preparing for upcoming EU regulations on sustainable products, including ESPR and Digital Product Passport (DPP) requirements.,]()
Gap Analysis & Risk Assessment
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Innovation Exploration
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![Steps a business should take to integrate sustainability into its operations. Measurement & Reporting: Establish tools and indicators to track progress, demonstrate compliance, and articulate impact.]()
Measurement & Reporting Design
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![DiPPa advisory supports organizations and companies in preparing for upcoming EU regulations on sustainable products, including ESPR and Digital Product Passport (DPP) requirements.]()
Internal Workshops & Alignment
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![DiPPa provides advisory services across four interconnected domains.Our expertise is designed to support organizations throughout their transformation—from strategic definition to impact-focused communication.]()
Communication & Activation
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![DiPPa advisory supports organizations and companies in preparing for upcoming EU regulations on sustainable products, including ESPR and Digital Product Passport (DPP) requirements.]()
Policy Engagement & Partnerships
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![DiPPa advisory supports organizations and companies in preparing for upcoming EU regulations on sustainable products, including ESPR and Digital Product Passport (DPP) requirements.]()
Executive Briefings & Support
Services
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Prepare your business for upcoming EU requirements and industry standards through hands-on DPP strategy, implementation planning, and compliance readiness.
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Define, design, and deliver practical, measurable strategies that align with global sustainability goals and internal ambitions.
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Identify opportunities to shift from linear to circular value creation—unlocking long-term impact, resilience, and innovation.
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Craft credible narratives, educate stakeholders, and communicate your sustainability story with clarity, transparency, and confidence.
What People Are Saying
“DiPPa offers an impartial and policy-informed perspective to the Digital Product Passport. The focus is not on promoting tools or platforms, but on helping organizations build internal clarity and long-term strategic readiness.”
—Trusted for neutrality and technology-agnostic guidance
“With a strong foundation in sustainability, circular business models, and marketing expertise, DiPPa provides cross-sector insight to help organizations navigate complex ESG challenges and make informed, forward-looking decisions.”
— Recognized for deep sustainability expertise
“DiPPa brings a distinct strength in narrative development, communication, and stakeholder engagement. The ability to translate complex topics into clear, compelling messages sets DiPPa apart in a field often focused solely on technical implementation.”
— Valued for strategic positioning and communication
Insights
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ESPR Working Plan 2025-2030: What Businesses Need to Know
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![New reference Book on DPP authored by Marion Rouzeaud titled DiPPa: Rethinking the Way We Buy Things with Digital Product Passports available on Amazon.]()
Digital Product Passports Explained: A Reference Book Beyond ESPR Compliance
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The ESPR Implementation Playbook: From Strategy to Execution
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![Logo for CIRPASS2 Digital Product Passport with a circular, colorful design next to the text.]()
Supporting Europe's Digital Product Passport Initiative with CIRPASS-2
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Game-Changing Product Regulation: Why Every Business Should Care About ESPR
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Beyond Net Zero Production: Understanding Manufacturing Sustainability
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![Logo for the Smart Manufacturing Expo, featuring the word 'SMAE' with stylized letters and the subtitle 'Sustainable Manufacturing Expo'.]()
Accelerating Manufacturing Excellence with the Sustainable Manufacturing Expo
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Strategic by Design: Digital Innovation for Sustainable Products
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![Illustration of a central computer icon surrounded by digital icons representing communication, gaming, email, laptop, magnifier, smartphone, gears, and speech bubbles on a blue binary code background.]()
Understanding the Digital Product Passport (DPPs)
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Smart Manufacturing as a Driver for Sustainable Transformation
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![Robotic arm with AI technology icons in a digital network, depicting industrial automation]()
The Future is Measurable: Data-Driven Sustainability in Production
