We live in a world of silent products and invisible waste. Across the globe, enormous quantities of goods are created each year to sustain everyday consumption. Much of it quickly disappears from public view—buried in landfills, incinerated, or exported far from where it was used. We consume without knowing where things come from, what they are made of, or what happens when we are done with them.

The Digital Product Passports are about to transform everything by giving products a voice. These digital records travel with each item, revealing its complete story: from materials and carbon footprint to performance and end-of-life potential. This is not just about better information; it is about reshaping our relationship with the material world.

Using the DiPPa framework, you will discover how to see clearly what matters in your purchasing decisions, measure systematically with verified data rather than marketing claims, and adapt purposefully to create positive change through conscious choice. When products can finally speak, we gain the ability to choose wisely and build an economy where circularity is no longer the exception, but the norm.

The power to change both consumption and production is in your hands: Will you take it?