The DiPPa™ Framework is a practical decision-making tool that helps individuals and organizations interpret and activate Digital Product Passport data beyond ESPR compliance, supporting sustainability, circularity and product innovation.

The missing human intelligence behind Digital Product Passports

The DiPPa™ Framework is built around a simple idea: information alone is not enough to create change.

Digital Product Passports provide product data.
The DiPPa™ Framework helps you interpret and activate it.

  1. Discover and understand Digital Product Passports

  2. Interpret, select and evaluate product data

  3. Transform insights into meaningful action

Three practical canvases.
ILLUMINATION (WHY) → MEASUREMENT (HOW) → ADAPTATION (WHAT)
One decision-making journey.

The framework can be downloaded as a complete journey or as individual canvases, and used independently, in teams, or as part of company workshops.

Download the Canvases

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Download the Canvases - - -

The DiPPa™ Framework is a practical decision-making tool that helps individuals and organizations interpret and activate Digital Product Passport data beyond ESPR compliance, supporting sustainability, circularity and product innovation.
The DiPPa™ Framework is a practical decision-making tool that helps individuals and organizations interpret and activate Digital Product Passport data beyond ESPR compliance, supporting sustainability, circularity and product innovation.
DiPPa™ Framework, a Digital Product Passport decision-making tool for interpreting product data and driving sustainability and circular transformation beyond ESPR compliance.
DiPPa™ Framework, a Digital Product Passport decision-making tool for interpreting product data and driving sustainability and circular transformation beyond ESPR compliance.
Books titled 'RETHINKING THE WAY WE BUY THINGS WITH DIGITAL PRODUCT PASSPORTS' by Marion Rouzeaud displayed on a wooden table in a bookstore with a sign in the background reading 'Ideas for a better future'.

Go Further with DiPPa

The DiPPa™ Framework is designed to help turn product information into deeper understanding, meaningful evaluation, and informed action.

Whether you use the canvases individually or as a complete journey, the objective remains the same: connecting human priorities with measurable evidence to support better product-related decisions.

Want to explore the thinking behind the framework in greater depth?

The book DiPPa: Rethinking the Way We Buy Things with Digital Product Passports expands on the ideas, philosophy, and real-world questions behind DiPPa, offering deeper insights into product transparency, sustainability, consumer behavior, and decision-making.