The European Union has introduced a new regulatory framework for packaging through the Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40. Adopted on 19 December 2024 and published on 22 January 2025, it replaces Directive 94/62/EC and establishes directly applicable rules across all Member States.

The regulation defines a comprehensive set of requirements to ensure that packaging placed on the EU market is designed, produced, and managed in line with circular economy principles.

Read about the new publication DiPPa: Rethinking the Way We Buy Things with Digital Product Passports that examines how Digital Product Passports can evolve beyond minimum ESPR requirements to unlock their long-term strategic potential.

Discover how leading organizations are transforming ESPR compliance from regulatory burden into competitive advantage—with proven frameworks for technology infrastructure, supply chain transformation, and execution excellence that deliver measurable business value.