The European Union has introduced a new regulatory framework for packaging through the Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40. Adopted on 19 December 2024 and published on 22 January 2025, it replaces Directive 94/62/EC and establishes directly applicable rules across all Member States.

The regulation defines a comprehensive set of requirements to ensure that packaging placed on the EU market is designed, produced, and managed in line with circular economy principles.

Aurelia Academy and DiPPa are bringing circularity into leadership discussions in mobility. This article explores how lifecycle transparency, Digital Product Passports, and stronger data governance help organizations translate sustainability ambition into practical implementation.

Discover how leading organizations are transforming ESPR compliance from regulatory burden into competitive advantage—with proven frameworks for technology infrastructure, supply chain transformation, and execution excellence that deliver measurable business value.