Marion Rouzeaud Marion Rouzeaud

Activating Digital Product Passports with the DiPPa™ Framework

Discover how the DiPPa™ Framework, introduced by Marion Rouzeaud in her book DiPPa: Rethinking the Way We Buy Things with Digital Product Passports, helps businesses turn Digital Product Passport (DPP) information into strategic decisions. Explore a practical methodology for DPP adoption, product innovation, competitive advantage and circular business opportunities beyond regulatory compliance.

Read More
Marion Rouzeaud Marion Rouzeaud

Can Digital Product Passports Reignite Sustainability Momentum?

Can Digital Product Passports (DPP) reignite sustainability momentum? Explore how product transparency and reliable lifecycle data can turn sustainability commitments into measurable action, strengthen consumer trust and support better business decisions. Discover opportunities for product innovation, competitive advantage, circular business models and value creation beyond regulatory compliance.

Read More
Marion Rouzeaud Marion Rouzeaud

PPWR: The EU Packaging Regulation Driving Circularity and Digital Product Passports

The European Union has introduced a new regulatory framework for packaging through the Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40. Adopted on 19 December 2024 and published on 22 January 2025, it replaces Directive 94/62/EC and establishes directly applicable rules across all Member States.

The regulation defines a comprehensive set of requirements to ensure that packaging placed on the EU market is designed, produced, and managed in line with circular economy principles.

Read More
Marion Rouzeaud Marion Rouzeaud

The ESPR Implementation Playbook: From Strategy to Execution

Discover how leading organizations are transforming ESPR compliance from regulatory burden into competitive advantage—with proven frameworks for technology infrastructure, supply chain transformation, and execution excellence that deliver measurable business value.

Read More