PPWR: The EU Packaging Regulation Driving Circularity and Digital Product Passports

The European Union has introduced a new regulatory framework for packaging through the Packaging and Packaging Waste Regulation (PPWR), Regulation (EU) 2025/40. Adopted on 19 December 2024 and published on 22 January 2025, it replaces Directive 94/62/EC and establishes directly applicable rules across all Member States.

The regulation defines a comprehensive set of requirements to ensure that packaging placed on the EU market is designed, produced, and managed in line with circular economy principles.